For DTC and lead gen brands running Meta ads

AI video ads that win on CPA, not views.

AI presenter hook, home insurance: Just closed on a house?
AI presenter hook, home insurance: Did your renewal just jump?

AI presenters · sample hook cuts for lead gen offers

I'm a Meta media buyer with an AI production team. You get 5 distinct ad angles with 3 hooks each, built from what's already scaling in your niche and QA-checked frame by frame. First 2 ads in 72 hours, from $497.

Lorenz Macasadia · founder of Ad Foundry Studio · Meta media buyer & AI creative director

Get 3 free hooks in 48 hours → See pricing

Free, by email, for your best ad. No call needed.

588ads produced in October 2026, every one QA-checked
72 hrsto your first 2 ads
$33per ad variant on the Test Pack
$0usage fees. You own every file.
The work

The first 3 seconds decide the ad.

Sample hook cuts for insurance lead gen offers, built from Ad Library research and passed through lipsync and caption QA. Tap any card for sound.

Sample · Auto insurance"Good driver with a Camry?"Car-model call-out · filmed from the dashboard
Sample · Home insurance"Did your renewal just jump?"Pattern interrupt · the renewal letter as a prop
Sample · Auto insurance"Altima with a clean record?"Qualifier hook · driveway selfie
Sample · Home insurance"When's the last time you checked?"Curiosity question · dining table, direct to camera
Sample · Home insurance"Same house, same coverage…"Frustration hook · backyard, plain-spoken

Presenters are AI-generated and speak as presenters, never as customers. Client offers and names stay private.

Spec concept · Roofing lead gen

The Shingle Check

If your shingles look like this, read this before the next storm.

Hand pressing a curled shingle, then a presenter on the driveway naming the 3 signs roofers check first. CTA: enter your ZIP for a no-cost inspection slot. 3 hooks: shingle close-up, attic stain, "Storm season's here."

Spec concept · Debt relief

The Minimum Payment Math

Here's what paying only the minimum really costs.

A phone calculator typing, then a kitchen-table explainer on how interest compounds on minimums. Hooks: calculator, "3 cards, 1 payment," statement close-up. Claims only where the offer supports them.

Spec concept · DTC / AI UGC

30-Second Morning

A 30-second morning routine, start to finish.

POV mirror shot, a 3-cut demo (open, apply, done), handheld feel, one honest objection handled. Swap in any SKU and get 10 hook variants in a day instead of booking creators.

Process

From spy to scale

The same six-step loop runs on every account. It's built for volume, and so a losing ad dies in a day, not a month.

Spy

Pull ads that are scaling right now from the Meta Ad Library: long runners, daily relaunches, cloned stories across pages. Each one gets logged with its hook, format, landing page and start date.

Ad LibraryPage watchAngle map

You get: a map of the angles competitors are scaling right now.

Brief

Turn the winning patterns into a brief: angle, first-3-seconds hook, beats, CTA and the claims the offer can actually support. Compliance rules get written in before a frame is made.

Hooks ×3Claims checkScripts

You get: every claim approved by you before a frame is made.

AI production

Talking presenters, AI UGC, B-roll and statics in 9:16, with voices matched to faces and captions kept off chins. Fast enough to ship a fresh hook set the day after a spy finding.

AI videoElevenLabs VOStatics

You get: 9:16 and 4:5 files with captions, ready to upload.

QA gate

Every file goes through an automated check before anyone sees it: lipsync score, dead air over 1s, caption-to-voice match, AI-text glitches, stray logos, split frames and ad-platform rule flags. Fails get rebuilt.

LipsyncCaptionsPolicy flags

You get: files that passed lipsync, caption and policy checks before you see them.

Test · kill · scale

Clean naming and URL parameters so every lead traces back to its ad. Fixed kill/scale rules come from cost per lead and the break-even math, then winners feed next week's brief.

TrackingKill rulesIterate winners

You get: kill/scale rules tied to your break-even CPA.

Report

A short winners-and-losers note in plain English: what to scale, what to kill, and which angle to make next. No 40-page decks.

Daily readWeekly brief

You get: one page that says scale this, kill that, make this next.

Why volume and variety

Meta now finds your buyers through your creative.

Since Andromeda, Meta treats creative variety as the main lever for reaching the right people, and it groups look-alike ads together, so five headline swaps can count as one ad.

In insurance and finance, locked targeting means the hook itself has to call out the right viewer. That's why every pack is distinct angles, not near-copies.

Sources: Jon Loomer on Meta Andromeda · Knowlify on creative grouping · Meta special ad categories

Track record

Real numbers. No made-up case studies.

Every number here is real and can be walked through on a call. Client names stay private unless they've said yes.

588 ads in one month

October 2026, every one through the same QA gate: lipsync, captions, dead air, 9:16.

$61.5k in Meta spend

Managed for an e-commerce brand in 2024. Plus a PPC retainer for an auto insurance lead gen company.

28 of 100 clicks had broken tracking

Caught in a pre-spend audit on one recent campaign, before it could skew the data.

More background on my Upwork profile.

Pricing

Pick your starting point

Fixed prices. Fast turnaround. You own every file: no usage fees, no product shipping, no reshoots.

For comparison, human UGC creators average $150–$212 per video, plus extra for paid-ad usage rights. (Influee, 2026)

Start here

AI UGC Test Pack

$497 one-time

about $33 per ad variant

Best for testing new angles this week.

  • 5 distinct ad angles, 15–30 s each
  • 3 hooks per angle = 15 ready-to-test variants
  • Scripts, captions, voiceover, 9:16 + 4:5
  • 1-page test plan with kill/scale rules
  • First 2 ads in 72 hours, all 15 in 5 days
Buy now — $497

Secure checkout by Stripe. Prefer to talk first? Book a 15-min call.

Best value per ad

Growth Pack

$1,250 one-time

about $30 per ad, counting the 6 statics

Best for a month of fresh creative for one offer.

  • 12 distinct ad angles × 3 hooks = 36 video variants
  • 6 static ads
  • 5-competitor teardown: what they're scaling and why
  • Fast turnaround
Buy now — $1,250

Secure checkout by Stripe. Prefer to talk first? Book a 15-min call.

Ongoing

Creative Director on Retainer

$2,500 /mo

$2,500/mo with a 3-month commitment. Or $2,900 month-to-month. Save $1,200 over 3 months.

Best for brands that need new winners every week.

  • 20 new ads a month × 3 hooks = 60 variants, plus 10 statics
  • Weekly drops from live Ad Library research
  • Iterations on your winners, from your own data
  • 30-min monthly creative review
  • Also available as a fractional creative director
Book a 15-min fit call

On the call: 3 angles your competitors are scaling, and which option fits, or if none does.

Launching a new offer from zero?

Launch-Ready Funnel Kit

$1,497 one-time

live in 7 business days

Best for new offers that need the page, the ads and the tracking.

  • Mobile landing page (quiz or short form) + thank-you page
  • 5 video ads × 3 hooks = 15 variants
  • Pre-launch QA report on every ad
  • Pixel/CAPI check, URL parameters and naming
  • "First 7 days" kill/scale rule sheet
Buy now — $1,497

Secure checkout by Stripe. Prefer to talk first? Book a 15-min call.

On the call: 3 angles your competitors are scaling, and which option fits, or if none does.

Not sure where to start?

Ad Teardown

$297

Best for: Not sure where to start.

Read-only review of your last 90 days. Top 10 fixes ranked by dollar impact, in 48 hours. 100% credited toward a retainer bought within 30 days.

Buy now — $297

Secure checkout by Stripe. Prefer to talk first? Book a 15-min call.

Want me to run the ads too?

Meta media buying

From $1,500 /mo

+ 5–10% of spend above $10k/mo

Best for: Want me to run the ads too.

Daily management, testing and reporting. Starts with a Full Meta Audit ($750): wasted-spend estimate, 30-day test plan, 10 ad concepts and a walkthrough, credited 100% if you continue within 30 days.

Book a 15-min fit call

On the call: 3 angles your competitors are scaling, and which option fits, or if none does.

No fake testimonialsPresenters speak as presentersYou approve every claimYou own every file
About Lorenz

Every presenter on this page is AI. I'm not.

I'm Lorenz. I run my own Meta lead gen campaigns in home services and insurance, with my own ad spend. So I judge creative the way you do: by what a lead or a sale costs. I built an AI production team because human creators couldn't keep up with the volume Meta now rewards. I'm also COO of Spark Leads, based in the NJ/NYC area. Ad Foundry Studio is the creative side of that work.

Upwork profile

FAQ

Questions buyers ask first

Will AI ads look fake?

Every file passes an automated QA gate before you see it: lipsync score, dead air over 1 second, caption-to-voice match, AI-text glitches and stray logos. Fails get rebuilt. Play the samples above with sound and judge for yourself.

Could these get my ad account flagged?

Compliance rules go into the brief before production. Presenters speak as presenters, never as fake customers, and you approve every claim before anything ships. Every file is checked for ad-platform rule flags.

Do I own the ads?

Yes. You own every file outright. No usage fees, no licensing renewals.

What do you need from me?

Your offer, a link to your product or landing page, and your top 3 current ads if you have them. A short intake form follows once you book.

How fast is it?

First 2 ads within 72 hours. The full Test Pack in 5 days. The Funnel Kit in 7 business days.

What if I don't like them?

Script changes are free until production starts, and you approve every script and claim before anything is made.

Do you run the ads too?

Yes. Media buying starts at $1,500/mo plus 5–10% of spend above $10k/mo. It begins with a Full Meta Audit ($750), credited 100% if you continue within 30 days.

Who isn't this for?

Offers that need fake testimonials or claims they can't back up. I work with DTC, e-commerce, insurance, home services and other lead gen offers.

Free hooks

Send me your best ad. I'll send back 3 new hooks.

Paste a link to your best ad or your website. Within 48 hours you'll get 3 new hooks written for it, free. No call needed.

Free. Delivered by email within 48 hours. No call, no spam.

Something went wrong. Please try again, or email lorenz@lorenzmac.com.

Got it. Your 3 hooks land within 48 hours. Want them made into ads? The $497 Test Pack produces them as part of your 15 variants.

Buy now — $497

Secure checkout by Stripe. Prefer to talk first? Book a 15-min call.

On the call: 3 angles your competitors are scaling, and which option fits, or if none does.

Prefer to talk? Book a 15-min call · lorenz@lorenzmac.com

On the call: 3 angles your competitors are scaling, and which option fits, or if none does.

Get 3 free hooks →